CLIENTS AND CASE STUDIES //
Our clients are borne out of passion for brand values, product solutions and the quest for the elusive true innovation. We believe in working with organizations that are committed to exceeding their consumers’ expectations and whose work and brand are grounded in an ethos deeper than a consumer transaction. Read recent our case studies to learn more about our capabilities.
Not many companies can boast a heritage that spans over a century, but Hood Rubber Company is one of those brands. Originally established in 1896 in Watertown, Massachusetts, Hood Rubber Co. was recently revived and The Mountain Lab was brought on board to reinsert the 120-year-old footwear icon into the outdoor and lifestyle channels of today’s retail landscape.
SHOKBLOX is rooted in ball sport protective equipment with innovative shock dispersing technology. Our task is to help take the technology to a broader consumer. The result is discovering new market opportunities and taking the technology from ideation through to procuring sourcing, design and development expertise and brand marketing strategy. Launch: Winter 2014
HOOD RUBBER COMPANY
Partnering in late 2015, The Mountain Lab serves as the sales and marketing arm of the Italian mountaineering, hiking and active footwear company in the US. It was obvious the brand belonged in the traditional outdoor avenues, but given the latest trends, it was also apparent the brand had a place in the boutique and lifestyle retailers in the states.
Ergobag set out to create a better school backpack for kids, enabling an intelligent way of carrying the increasingly heavy load demanded by primary schools. Boasting a huge product assortment, The Mountain Lab took the lead in optimizing, as well as selling this adapted line to US schoolchildren and the corresponding retailers.
THE NORTH FACE
As part of the team that launched the brand, we saw first hand the impact of our method in a fast growing and dynamic environment. The result was industry accolades, broad consumer support, high retail return and competition wondering what just happened to their market share. During this period Keen enjoyed one of the fastest brand growth stories in history.
The challenge was to create a brand, a product, a sourcing strategy and a design, then to sell, promote and market a new idea. The timeline was less than 12 months from concept to launch. The result was a new model of outdoor ethos and function rooted in a modern design.
Atreebutes is a men’s apparel brand that was started in Switzerland, and which aimed to completely track a clean and humane supply and production chain. Add to that the fact that the composition of the lines are primarily 100% organic cotton, and you have clothing that not only looks good, but stands for something bigger. The Mountain Lab fell in love with the brand story and started in the fall of 2015 to bring the brand to US consumers, both in the boardsport, & fashion/boutique/lifestyerealms
The Mountain Lab worked with the American Icon team from business and market assessment through product and brand creation. The efforts resulted in the launch of the brand to retail at Venture Out at ORWM16 and will be available to consumers for F/W 2016.
Patagonia was looking for merchandising solutions for an iconic product. The Mountain Lab was chosen as one a few teams to research and propose concepts to re-imagine the way a consumer would discover, interact and gain knowledge of a classic product.
Klean Kanteen exploded through it's founder day, becoming an icon of sustainable products. With growth came the pain points of missing systems, programs and long term vision for sales and marketing. After 18 months working together the brand had expanded into 13 new countries, saw a return to the double digit growth of their initial success and a rebuild of the team to carry the brand through the next phase of growth.
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An iconic brand known for moving your precious cargo from point A to point B safely. Thule’s quest was to diversify their product offering while retaining their brand positioning. We joined at the request of design direction to assist in line planning, secure sourcing and develop a network of design resources. Launch: February 2015